Strategic Plan 2020 - 2023


Wicomico County Public Library Strategic Plan 2020 – 2023

Due to COVID-19 and its impact on the local economy and the long term impact on libraries, this page is subject to change.

Mission: Educate. Innovate. Inspire.

Vision: Wicomico County Public Library is an inclusive, welcoming community resource that strives to meet the diverse needs of all Wicomico County citizens.

Values: Knowledge. Creativity. Service... Helpfulness. Cooperation. Courtesy. Growth. Passion. Dependability. Acceptance. Flexibility. Mindfulness, Inclusion. Accountability.

Goal 1: Mobile Services –Market the Bookmobile Department to emphasize expanded roles in outreach, partnerships, and increasing library usage.
  • Complete a customer survey by June 2021 to evaluate customer needs and level of satisfaction with materials and services.
  • Identify areas not currently served or underserved by physical branches by December 2021.
  • Develop partnerships to expand services at locations outside of the branches by December 2021.
  • Explore opportunities for expanding the Mobile Services department by December 2022.

Goal 2: Marketing – Rebrand the Library and provide exposure to services currently offered.
  • Establish an internal style guide for marketing materials by March 2021.
  • Embark on a public awareness campaign for the Library by December 2021.
  • Hire a consultant to rebrand the Library and update the Library’s website by June 2022.
  • Update the Library’s website by June 2022.

Goal 3: Human Resources – Develop and retain qualified staff to deliver quality service to the public.
  • Evaluate the salary scale and make adjustments in accordance to minimum wage legislation by December 2021.
  • Develop a succession plan by December 2021.
  • Implement a schedule of in house staff training by December 2021.
  • Identify ways to develop a staff culture by December 2022.

Goal 4: Technology – Implement new technology to improve the end user experience and to automate services where possible.
  • Dynamic workforce accessibility by January 2021.
  • Establish a digital branch by June 2022.
  • Increase functionality and usability of all library self-service resources by December 2022.
  • Implement at least three new technologies by December 2023.

Goal 5: Facilities – Develop a comprehensive facilities plan that addresses the needs of current facilities and identifies opportunities for new branches.
  • Complete a facilities master plan for the Library by June 2021.

Goal 6: Programs – Embark on a comprehensive evaluation of programs and services to identify strengths and areas for improvement.
  • Develop a revised customer program survey to measure satisfaction and outcomes by March 2020.
  • Identify ways to engage the teen population in programs by June 2021.
  • Develop a survey to take to outreach events to target non-library users to identify their program needs by June 2021.
  • Complete a survey of library users to identify program needs by December 2021.
  • Expand Reader Van service to include story times and programs by December 2022.
  • Expand outreach to the community by participating in community events and forming partnerships with schools, universities, businesses and nonprofits to better serve a marginalized our most vulnerable populations.

Goal 7: Fundraising – Develop a plan to create sustainable alternative sources of funding for the Library.
  • Draft a development plan by December 2021
  • Increase Friends of Wicomico Public Libraries membership by 25% by December 2023.

Goal 8: Equity, Diversity & Inclusion – Develop a plan to engage EDI principles in all aspects of our operations.
  • Establish an EDI Task Force composed of library staff, Board members, and Friends by December 2020.